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According to Jeff Bezos, founder of Amazon, your ‘brand’ is what other people say about you when you’re not in the room. This goes for both personal and business brands. All brands have their own style and attributes, and in business, creating a strong brand is important for attracting new customers and developing customer loyalty. In fact, 89 percent of shoppers stay loyal to brands with values that align with their own.
Some of the most recognisable brands in the world right now include Apple, Coke, Adidas, McDonalds and Toyota. But what is it that makes these companies so successful? It is their combination of products and services, messaging, awareness, tone, philosophy, and the overall personality of the business. All of this is captured in the business brand.
Today, consumers are bombarded with millions of messages. In order to stand out from the crowd, businesses not only need to have quality products and services, but, more importantly, they also have to create a strong brand. The following are some of the key benefits to creating a strong business brand.
1. Credibility
Customers can be wary of trying a new product or service, and it can take a long time to build trust with them. Having a strong brand is a great way to establish your business as a trustworthy company with strong values. The business brand can be created through strong marketing messaging backed by superior products and services, and first-class customer service.
2. Business Recognition
In today’s world that’s overrun with ads, it’s more important than ever to stand out and capture the attention of your customer. When a customer recognises your brand’s colours, logo, or tagline, they are more likely to choose your product over your competitors, as they are already familiar with your brand and what it stands for.
3. Communicate Company Values
When a brand has a personality with its own values, it is easier for customers and other stakeholders to relate to it. When these people relate to the business, they are more likely to do business with you.
4. Generate Customer Loyalty
Once a customer has bought your product or used your service a few times, they will start to recognise your business through the branding. After several good experiences, they are more likely to keep coming back. Strong branding combined with quality products and services is key to satisfying customers and generating loyalty. Apple is one of the most famous brands for this. The company built a loyal following of customers through creating an emotional connection to the brand.
5. Stay Consistent
A good brand is the foundation of a successful a business. Once the brand has been developed, all other elements of the business are modelled around it. In addition, all marketing campaigns should be built from this foundation to create a consistent brand image that increases brand recall in the minds of consumers.
6. Stay Ahead of the Competition
Nowadays it is difficult to find a niche that is not already saturated with other businesses offering similar products or services as your company. It can be difficult to get ahead of competitors, particularly if there are a lot of them and they are more established than your business. A well-crafted and unique brand can be the best way to help stand out from the competition and attract customers in a crowded market.
7. Build Brand Equity
One of the most prominent benefits of branding is that it gives businesses an advantage when promoting their new products and services. If people recognise the brand and are loyal to it, they are more likely to be interested in the company’s new products or services. A great example of this is Apple’s AirPods. When they were introduced to the market in 2018, the brand became the dominant wireless earphones provider, overtaking other, more established competitors in the market.
8. Attract Top Talent
It’s not only customers that notice effective branding. A strong brand can attract better employees, which can increase the overall performance of the business, further enhancing the brand.
At Promote It, we can help you build your business brand through our thousands of company branded promotional items. We have over 20 years of experience in the industry and are committed to providing exceptional quality promotional products Auckland, from custom logo merchandise to custom corporate gifts sets that can be customised to suit your target audience and market. If you need help in developing or integrating branded products into your marketing strategy, be sure to contact us today.
