Author Archives: Lisa

8 Key Reasons to Focus on Branding your Businesses

According to Jeff Bezos, founder of Amazon, your ‘brand’ is what other people say about you when you’re not in the room. This goes for both personal and business brands. All brands have their own style and attributes, and in business, creating a strong brand is important for attracting new customers and developing customer loyalty. […]

Why Corporate Apparel is Good for Business Branding

The most successful businesses are constantly looking for ways to satisfy customers, employees, and other stakeholders. This can be achieved through a number of methods spanning a range of different areas of the business. Some businesses increase success through advertising their products or services, while others focus on hiring the best team for the job. […]

How to Enhance Your Rebranding Process with Promotional Merchandise

Rebranding is an exciting time for a business, where the organisation develops for the better and opens up the possibility of scaled growth. An organisation may decide to rebrand for a number of reasons, such as market repositioning, damage mitigation, breaking into international markets, brand differentiation or development, or as a result of a new […]

7 Ways Branded Corporate Gifts Can Inspire Employees

 Whatever the occasion, branded corporate gifts can boost employee morale as they can be a way to express gratitude and make employees feel valued. These gifts can be given on work anniversaries, birthdays, end of financial year and other special occasions.   Through giving branded gifts, you can improve the image of your business in […]

8 Benefits of Promotional Products for Businesses Branding

As businesses increasingly strive to offer the best products and services to their customers, competition has increased across markets worldwide. Effective advertising is key to standing out against your competitors in order to win customers and grown your business. Using branded promotional items is a key form of advertising and business branding. Promotional products are […]

7 Most Effective Branded Promotional Products

According to a 2016 study from the Advertising Specialty Institute (ASI), most recipients of promotional products will keep them for eight months on average. The length of time a person will keep a promotional product is dependent on the item, for example, umbrellas lasting for an average of 14 months while hats will be kept […]