Why Corporate Apparel is Good for Business Branding

The most successful businesses are constantly looking for ways to satisfy customers, employees, and other stakeholders. This can be achieved through a number of methods spanning a range of different areas of the business. Some businesses increase success through advertising their products or services, while others focus on hiring the best team for the job.  These methods form part of the strategic direction of the business and should be carefully considered and planned over a course of weeks or months to ensure optimum success when they are rolled out.

While these big picture business plans are undoubtedly a key part of long-term business success, there are other, sometimes smaller adjustments that can create big changes. Business branding through corporate apparel is one method that is relatively quick and easy to implement but can have a huge impact on engaging workers and consumers alike. The following are some of the benefits of corporate branded apparel.

1. Corporate Apparel Creates a Sense of Unity Among Employees

Rather than choosing strict, formal workwear for employees, many companies are instead opting for the more casual option of branded clothing and accessories.

Employees often don’t like adhering to strict dress codes, and formal workwear can be impractical and uncomfortable.  Corporate apparel gives enables employees to be recognised as such, without having to compromise on their own tastes and clothing preferences as they can choose from a range of branded garments or accessories in their preferred colours and styles.  In addition, it can help to unify employees who are constantly seeing the business brand as they work, reminding them of their role in the company and holding them accountable.

2. Corporate Apparel has a Professional Look

Having employees wearing your brand presents a united front to customers and stakeholders, which subconsciously signifies that your brand is trustworthy. When customers see employees dressed in branded apparel, they look like a team, which indicates that they will act like a team under the brand umbrella. This means customers are more likely to consider your business to be more professional. Uniforms can be used to achieve a similar goal, however, by opting for branded corporate apparel instead, businesses give their employees the opportunity to show their dedication to the team and the business whilst retaining their own sense of style. The branded apparel worn by employees can also be offered to customers as a promotional item to incentivise sales.  

3. Corporate Apparel Can Be Used to Distinguish the Chain of Command

In many cases, businesses will require lower-level employees to wear uniforms with the management team wearing their own business-appropriate clothing.  While this is an effective method of communicating the difference in roles to customers and other stakeholders, it can result in lower-level employees feeling less valued.

Corporate apparel gives every employee in the workplace the option to participate through choosing their clothing preference. Instead of traditional corporate wear or uniforms, branded apparel comes in a range of types, from hoodies, to vests, polo shirts and button ups. Different types of clothing can be used to indicate the different levels of employment so that customers can tell the difference between management and lower-level employees, however, with corporate apparel, the workforce is more likely to feel more connected to the management team.

4. Corporate Apparel Helps Create the Business Brand

Today’s consumer markets are saturated in competition and customers have more choice than ever before. As such, it can be difficult for businesses to find a way to stand out from competitors. Branded apparel can be offered to customers and worn by employees to create a unique brand image that is associated with the business, its product and services provided. Consumers can quickly recall businesses and their values and services by recognising their logo and colour scheme.

It’s important that consumers have a quality experience with a business in order associate positive feelings with the brand. After several successful interactions with the business, consumers may choose to wear branded corporate apparel, increasing the reach of the brand for free. Giving branded apparel to loyal customers is a great way to create brand ambassadors and build the business brand.


Promote It has been at the forefront of the branded corporate apparel and promotional products industry in New Zealand since 2000. As the leaders in personalised merchandise, Promote It can help you promote your brand on your own terms. Our quality promotional merchandise is designed to be seen. Contact us today on 09 917 1333 or admin@promote.net.nz to discuss your requirements for promotional products.