With approximately 580 million entrepreneurs in this day and age, rising to the top and gaining loyal customers can become more of a challenge than ever before.
For businesses with loyal customers on board, it may be of most importance to show them your appreciation.
Here are five ways to appreciate your customers.
Say a Genuine ‘Thank You’
The words ‘thank you’ go a long way in conveying appreciation. In English, thanking someone was originally meant as thinking about what the person has done for you. It means that you’re bringing your thoughts about them everywhere you go. With a deep and heartfelt expression such as this, being genuine when saying it is the only option to convey your message. Say ‘Thank You’ when your business means it, or don’t say them when your heart is not entirely in it. A tell-tale of an ingenuine ‘thank you’ is when a business says it too frequently, which could mean that they are just simply saying it for the sake of it.
Check-In with Customers
Depending on the type of business you run, checking in with customers can come in the forms of phone calls, emails, location visits, and many others. The idea behind this is to show that you care and genuinely want to know how they are doing. Unprecedented events, such as the pandemic, natural disasters, and many others, could be opportunities you can use to check-in with customers. You may also be able to lend a helping hand, maybe give them care hampers or special discounts.
Celebratory occasions can be an open door for you to check in with them and send custom corporate gifts to them – for instance, customers’ 50th anniversaries, birthdays, and housewarming celebrations are generally well-received. From a psychological perspective, when your business checks in with customers, they feel your attention, and subconsciously form a connection that strengthens your bond with them.
Increasing brand awareness can be one of the most common objectives of hosting events. However, there are countless reasons why hosting events, both live or online, can benefit your business. Building a strong community can prove to be a good foundation for your business. A spot-on example of this could be a gym owner who has built a strong fitness community, created a fitness supplements brand, and could instantly gain customers from the community built previously.
Hosting events can form strong bonds between members of your community and could benefit your business indirectly. For customers, it is also easier to trust a face rather than just a brand or logo. Through hosting events, you could personally meet some of the customers face-to-face. This builds trust and loyalty, granted that they like you.
Listen and Respond Promptly
Listening may not always be as easy as we may think. It requires allocating time, giving full attention, and displaying no judgment towards anything said. By listening to what customers are saying, your business is making them feel heard, cared for, and understood. Just like what Maya Angelou, an American poet said, “People will forget what you said. They will forget what you did. But they will never forget how you made them feel.”
After listening to customers’ stories or problems, your business may respond accordingly in a prompt manner. It’s beneficial to keep in mind that not all problems can be fixed by your business, but at least you have spent the time to listen to them.
Statistically, about 75% of the business gifts are given at Christmas time. A simple but effective technique for improving the impact of business gifts is to give them at times other than the holiday season, which will increase the chances that your gift will be noticed and much appreciated.
From a psychological point of view, everyone loves receiving gifts – it’s human nature! Even strangers feel happy, loved, and trusted when they receive generosity and empathy from others. The best thing is, when you give customers custom made promotional products as gifts, you’re not only making them happy, but you have opened up doors for marketing your brand to strangers you may not reach otherwise.
You may be able to execute tips numbers 1 to 4 on your own, but if you need assistance with giving personalised promotional items to customers, Promote It is here to help! From corporate logo pens, personalised mugs nz, and other items, we are the go-to place for promotional products Auckland. If what you are looking for doesn’t exist on our website, contact us today and we will personalize it for you.