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Whatever the occasion, branded corporate gifts can boost employee morale as they can be a way to express gratitude and make employees feel valued. These gifts can be given on work anniversaries, birthdays, end of financial year and other special occasions.
Through giving branded gifts, you can improve the image of your business in the eyes of your employees and promote the company’s image, which can motivate your staff to improve at work. In addition, the branded items will be exposed to a number of other people, which will boost brand awareness.
The following are some of the ways that branded corporate gifts can inspire your workers.
1. Develop Emotional Connections Between Employees and their Workplace
Often, when a person has been in a place of employment for a while, they may start to lose their drive. Providing employees with branded gifts can help to solve this. When employees receive gifts from their employer, they typically feel valued, which can re-ignite the drive and motivation that they felt earlier in their employment. Giving these gifts can create positive feelings that create an emotional link between the employee and company.
2. Remind Employees About Company Values
Branded merchandise can be instrumental in promoting business values. Giving corporate gifts can help you keep your brand values fresh in the minds of your employees. For example, a mug or t-shirt with the company logo and slogan can help share the company values. When employees see this regularly, they will likely subconsciously absorb the branding and get into the company’s mindset. With the right messaging, employees will feel more positive about the business and are more likely to become representatives for the business out with the workplace.
3. Create Unison In The Workplace
If all employees are committed to the business that they work for, they will work together to achieve a common goal. For example, if one employee is walking around with a branded t-shirt on and they see someone else with the same branded t-shirt, they immediately feel a sense of belonging, and an unspoken connection. Corporate merchandise can create the same effect and promote the business culture.
For companies that promote diversity, branded gifts are key for creating a connection between employees. They are also effective for fostering cross-departmental relationships that can lead to friendships that last even out with the workplace.
4. Promote Employee Engagement
Often, employees are thankful when they receive gifts, which can make them feel indebted to the business. Most people are more comfortable to give rather than receive, and as such, they feel personally obliged to return the favour. Since employees won’t typically buy gifts for their company, they are more likely to reciprocate by becoming more engaged in their work and invested in the business as a whole. Engaged teams are more profitable for this business, which demonstrates benefit to the organisation of giving staff corporate merchandise.
5. Show Employees They are Valued
Giving corporate gifts to employees is a way for businesses to show them how important they are to the company. In addition, it’s also likely to be cheaper to give this type of gift than it would be to give a bonus or other money-related reward.
6. Ease Employee Stress and Drive Productivity
Giving corporate gifts can help increase motivation, which is essential for the success of the business as a whole. The level of responsibility, drive and energy from a company’s employees directly impacts the business’ bottom line. So, without ensuring employees feel this way, organisations are likely to see lower efficiency and income.
Businesses should consider giving employees gifts that they can use to facilitate their job, which can make them more excited to work, and employee enthusiasm creates improved quality of work and met business objectives.
7. Keep Employees Aligned with The Business’s Mission
As businesses grows, it’s easy for new employees to join without fully understanding what the brand stands for. Long-serving workers may also start to lose sight of the business’ mission and values. Corporate gifts can be a good way to remind employees about the brand’s goal and vision and strengthen their understanding of the business objectives.
If you are looking to build a positive relationship with your employees, then build the positive work culture from the inside. At Promote It, we offer wide ranges of custom made office promotional products and brand promotional apparel to help create awareness of your brand. If you need assistance with your branding project or discover more of our products, call our friendly team on 09 9171 333, or enquire online.
