8 Benefits of Promotional Products for Businesses Branding

As businesses increasingly strive to offer the best products and services to their customers, competition has increased across markets worldwide. Effective advertising is key to standing out against your competitors in order to win customers and grown your business. Using branded promotional items is a key form of advertising and business branding.

Promotional products are an effective way to advertise, and companies using promotional products report greater sales and a higher return on investment, as well as increased brand awareness. The following are 8 benefits of using promotional products for business branding.

1. Increase Brand Visibility

Once promotional products have been delivered to customers and prospective customers, they provide a regular branding advertisement to a wide audience. Some of the most popular items used for product promotion include apparel, drinkware, umbrellas and stationery such as books and pens. With a branded item sitting in their home, desk, or in their car, a customer will quickly recognise and recall your brand.

2. Generate Leads

There are a number of ways for businesses to generate leads through advertising.  Promotional items is one of the most effective, as it gives businesses the opportunity to generate leads that and increase ROI. Through seeing a brand logo repeatedly on a promotional item, potential buyers can be converted into loyal customers.

3. Cost-Effective Advertising

Many forms of advertising, while effective, can be costly. As such, these option may not be viable for start-ups or small businesses attempting to expand in their local area. Promotional items can be a cost-effective way to market your brand, as your logo is seen for weeks and months after it is initially handed out. In particular, if your branded product is designed to be carried around multiple places, such as an umbrella or tote bag, more and more people will become aware of your product as it is used without any additional spend.

4. Keep Customers Loyal

Keeping customers loyal takes more than simply providing them with products and services. In order to keep customers happy, you need to give them a genuine reason to purchase your products or services. Promotional items can give your business an edge over the competition, as it will increase brand awareness and recall, which in turn, increases the chances of them choosing your brand over others.

5. Long-Term Brand Exposure

As promotional items are mobile and can last for years, they help to create a positive brand image that can impact your customers’ opinions long into the future. With promotional items, you can also increase exposure goes beyond your traditional target audience to reach new audiences that have never heard of your brand before.

6. Create Authenticity

Often, people can be cynical about the authenticity of a brand that they do not know. However, once they recognise your brand, they will have more positive associations to it, which can increase their confidence and trust in your brand as well as your products and services.

7. Develop Healthy Customer Relationships

When you take the time to create strong bonds with your target audience, they are more likely to be happy with your business. Happy customers are loyal customers, and are these customers are more likely to refer your brand to their friends and family, who, in turn, may become your loyal customers. Using promotional items is also effective in creating user-generated content that can boost brand engagement across your business’ digital channels.

8. Create Competitive Advantage

Promotional items are ideal for standing out from the competition, as they help businesses position their brand in the mind of their target audience. Many people enjoy receiving promotional items, as it may feel like a reward for being a loyal customer. Due to this, you are more likely to create a stronger bond with customers and outshine the competition.


Promotional products can be personalised to fit your budget, brand personality, and desired image. As such, giving out promotional products can be an effective marketing tactic for increasing your exposure without stretching the marketing budget. 

Promote It is New Zealand’s leading promotional merchandise suppliers, offering a wide range of company branded promotional items and promotional products Christchurch that can be customised to suit your target audience. If you need help in deciding on the most appropriate promotional products for your business, please be sure to contact us today.