It may have come to your attention that promotional products and corporate branded items substantially impact brand awareness and relationship management, which are two of the most important aspects of continually growing the business. With limitless product options to customise and their countless variations, confusion is a normal thing to experience in the decision-making process.
This is precisely why we are listing down the eight important questions to consider to help you decide on a promotional product.
Do you know who the target audience is?
Who are you planning to give the personalised promotional items to? Find out some demographic information and characteristics of the target audience, as this information will be useful when customising the promotional products.
What is the purpose of giving the company branded promotional items?
On every occasion, there is bound to be a reason or objective behind giving or sending out products. This reason could be to improve brand awareness, strengthen the relationship with customers, retain existing employees, or many more. Whatever it is, keep in mind that the objective influences the decisions that will be made along the way, such as wording choices, product types, logo size, and many others.
Can this promotion be aligned with any existing marketing campaigns?
At some point, any business will need to focus on its branding. When this is the case, simply handing out branding items promotional items without any other incentives may not be the most effective way to reach the goal. By utilising promotional products as part of social media, online ads, or SEO campaigns, there will be more benefits to be reaped at the end of the campaign.
What is the overall budget?
How much money are you willing to invest in crafting the promotional products? Be specific and realistic when it comes to budgeting, as there will be expenses related to shipping, test products, and others. Feel free to reach out to find an ideal budget for you.
Will the products be useful for the target audience?
This is an often-neglected aspect of crafting an ideal promotional product. Most businesses set two, unbudgeable criteria: fit the budget and be able to fulfill the quantity requirement. They would then settle with any product that would fit those criteria. The flaw lies in the fact that the target audience may not exactly feel happy with the promotional products, which is why it would be wiser for businesses to prioritise the usefulness and aesthetics of the product, and adjust the budget and required quantity accordingly.
When is the deadline?
Planning ahead of time allows the business to find the best option at the most affordable price point, which is why businesses should set a realistic deadline and conduct extensive planning and research before committing to a supplier or product.
Do you have a specific design in mind?
When it comes to product designs, most suppliers are able to craft several prototype designs for your business to choose from. However, if the design you have in mind involves advanced customisation or concept, it may be best to utilise the capabilities of a graphic designer to fulfill the requirements.
Will there be a call to action within the design?
For brand awareness, it would be best to include your website or social media accounts as part of the printed design. This is to serve as a call to action for the target audiences that are interested in the brand. Keep in mind that any call-to-action information should be printed clearly and is in line with the product. For instance, a small product such as corporate logo pens, should not accommodate wordy sentences. Meanwhile, other products such as towels and mugs, are more able to display more information.
What’s Next?
Promotional products are proven marketing tactics that deliver the desired results. One of the best things about them is that they can be personalised to fit your budget, brand personality, and desired image, thus making them fantastic for increasing your exposure without stretching the marketing budget.
Promote It is New Zealand’s leading promotional merchandise suppliers, offering an entire range of company branded promotional items and promotional products Christchurch that can be customised to suit your target audience and market. If you need help in developing or integrating a promotional products plan into your marketing strategy, be sure to contact us today.
