Author Archives: Joel Payne

How to Leave a Lasting Impression At Your Next Conference

  When your business scores a booth at your next conference or trade show, you have an exciting opportunity to network and form partnerships face-to-face. In an age where marketing is becoming increasingly digital, these in-person interactions really stand out. Take advantage of this opportunity by providing everyone you meet with reasons to follow up […]

The most effective promotional products when marketing your business

It is well known that promotional products are effective when it comes to marketing your business. They are great for making new connections, showing appreciation to your established customers, and for building awareness of your brand. A promotional product can be anything from a branded pen to BBQ utensils – it is something that allows […]

Leveraging Promotional products to Aid User Generated Content Campaigns.

 USG User Generated Content is any form of marketing content including posts, videos, blogs discussion, posts etc. It’s also occasionally called consumer-generated media (CGM).   USG can be incredibly beneficial to companies marketing campaigns as prospective customers are far more likely to be much more receptive to brands that are promoted by their fans.   […]

Guide to Selecting the Perfect Promotional items For Your Business. –Part 2

    How to Select the Best Promotional Custom Apparel for Staff Promotional gifts can be a way for employers and businesses to show their staff appreciation for their hard work. They can also help to foster team loyalty and even build camaraderie. However, in order to achieve all this, items have to be selected […]

Guide to Selecting the Perfect Promotional Items for Your Business. – Part 1

What Service does your company offer, is there a particular product that expresses what the company is about?   If you’re a modern, trendy digital marketing agency, you’re not going to want to give potential customers a fridge magnet! That just wouldn’t suit the business vibe. On the other hand, fridge magnets are an excellent […]

Why Promotional Products are an Effective Marketing Strategy

In the contemporary marketing era, there is an increasing focus on digital methods of lead generation. However, the development of these new marketing methodologies often means the age old tried and tested methods like promotional items get neglected. Promotional products continue to be a highly effective means of marketing a brand; in fact, they may […]