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Promotional merchandise has been statistically successful across varying age groups but does the same apply to the notorious millennials? Millennials: They are considered one of the toughest age groups to market to. But they are the largest consumer group across the world. No doubt given today’s saturated markets, advertising and marketing to millennials is becoming […]
Author Archives: Lisa
19
Jun
Jun
In a perfect world, your promotional merchandise will be loved by customers who will, in turn, convert into sales and maybe some repeat purchases. All of this will translate into a marketing budget well spent and get your boss smiling. Great, right? Unfortunately, it’s not that easy. But, if you are strategic about your personalised […]
30
May
May
The environment has changed rapidly over the past years, and environmentally friendly promotional products have become sought-after products on the market. Eco-friendly products are great for making an impression and showing your concern about the environment. There are hundreds of these products on the market, so you shouldn’t have any problem finding the products that […]
15
Apr
Apr
Tossing up whether to invest in that schmick logo or those company branded promotional items? Not yet convinced of the point of branding and marketing your business? Perhaps this blog post will change your mind! Branding is an essential element of getting any business off the ground. Your brand summarises your company’s service, advertising, logo […]
12
Mar
Mar
Think branding is just for big shots? Think again! There’s a number of simple yet effective things you can do for your small business to ensure it is seen and remembered by as large of an audience as possible. Of course, there are times where you will need to invest a little bit of money […]
22
Jan
Jan
2018 has been an incredible year for the promotional products industry. Many trends from previous years are still relevant for 2019, but it is important to know that some products considered hot this year may not be popular next year. Trends are constantly changing as consumer behaviour and preferences are shifting. Here are some of […]
31
Oct
Oct
You are running a business and you know it’s important to build a good relationship with your existing clients, but you still feel that you want to grow your business and reach out to more people. So, what can you do to gain exposure and meet prospective clients? The answer is trade fairs. Trade fairs […]
30
Sep
Sep
There are thousands of promotional products that can be used to advertise your business. But how can you stand out from the rest with your promotional products? It is all about thinking outside the box, what your recipients would appreciate. Here are some items that can make you stand out from the crowd: Business Gear […]