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The success of trade show marketing depends on the way the staff interacts with prospects and attendees on the show floor. Your booth team is almost like the lifeblood of your exhibit – they can make or break your success at the trade show. As such, you need to staff your booth with the best […]
Category Archives: Promotion
27
Jan
Jan
Branded merchandise has been long known to serve as an effective means of connecting with customers. Its benefits are well-known, which includes raising awareness and keeping your brand on top-of-mind. Large corporations are especially well-known for giving away personalised merchandise. If you want to get your business noticed using branded merchandise, here are some smart ways […]
30
Jun
Jun
Sending out promotional products is one of the most cost-effective marketing strategies to raise awareness of your brand and grow your business. However, before implementing the strategy, one of the most common questions that may come in mind is “How do I measure the ROI of this campaign?” Although it may seem like measuring ROI […]
16
Jan
Jan
Trade shows are a great opportunity for businesses to connect with like-minded organisations and potential clients/customers, as after all, the purpose of trade shows is to connect with people and heighten the attention that is directed at your organisation. The issue though that comes with trade shows is that as there are so many businesses […]
28
Feb
Feb
How to Select the Best Promotional Custom Apparel for Staff Promotional gifts can be a way for employers and businesses to show their staff appreciation for their hard work. They can also help to foster team loyalty and even build camaraderie. However, in order to achieve all this, items have to be selected […]