Category Archives: Uncategorized

The next rising group of consumers, Generation Z, is here. Born with technological advancement at their fingertips, Gen Zs are true digital natives who have been exposed to the internet, social networks, and mobile systems from their earliest youth. They are very comfortable with spending lots of time researching, collecting, and cross-referencing information online to […]

It has been several months since the pandemic started, and many businesses have adapted into new ways of operation. Employees have transitioned their home into a workplace as some cities are currently under a lockdown or stay-at-home order from their government. However, the work-from-home working arrangement is not always ideal – employees are at a […]

Promotional products have been utilised as a marketing tactic for years as it is a great way to satisfy the needs of your consumers whilst spreading brand awareness and heightening brand recall amongst those consumers. Discover the key reasons behind why promotional products are highly successful for businesses.    Brand Awareness / Cost Effective Advertising  […]

Wouldn’t it make our morning routine that much easier if we didn’t have to think about what we were going to wear for the day? No more having to factor in the days activities at work, no more having to check the weather conditions. Instead, we just wake up and put on the same uniform […]

Customers love freebies, there is no denying that. Free promotional products are a great way for a business to advertise their brand whilst also rewarding their loyal customers, keeping them satisfied. Whilst most companies tend to opt for the more traditional route of giving away company branded pens, keychains or diaries,  it is time for […]

Promotional merchandise has been statistically successful across varying age groups but does the same apply to the notorious millennials? Millennials: They are considered one of the toughest age groups to market to. But they are the largest consumer group across the world. No doubt given today’s saturated markets, advertising and marketing to millennials is becoming […]

In a perfect world, your promotional merchandise will be loved by customers who will, in turn, convert into sales and maybe some repeat purchases. All of this will translate into a marketing budget well spent and get your boss smiling. Great, right? Unfortunately, it’s not that easy. But, if you are strategic about your personalised […]

Tossing up whether to invest in that schmick logo or those company branded promotional items? Not yet convinced of the point of branding and marketing your business? Perhaps this blog post will change your mind! Branding is an essential element of getting any business off the ground. Your brand summarises your company’s service, advertising, logo […]

Think branding is just for big shots? Think again! There’s a number of simple yet effective things you can do for your small business to ensure it is seen and remembered by as large of an audience as possible. Of course, there are times where you will need to invest a little bit of money […]

2018 has been an incredible year for the promotional products industry. Many trends from previous years are still relevant for 2019, but it is important to know that some products considered hot this year may not be popular next year. Trends are constantly changing as consumer behaviour and preferences are shifting. Here are some of […]