Category Archives: Uncategorized

According to Jeff Bezos, founder of Amazon, your ‘brand’ is what other people say about you when you’re not in the room. This goes for both personal and business brands. All brands have their own style and attributes, and in business, creating a strong brand is important for attracting new customers and developing customer loyalty. […]

The most successful businesses are constantly looking for ways to satisfy customers, employees, and other stakeholders. This can be achieved through a number of methods spanning a range of different areas of the business. Some businesses increase success through advertising their products or services, while others focus on hiring the best team for the job. […]

Rebranding is an exciting time for a business, where the organisation develops for the better and opens up the possibility of scaled growth. An organisation may decide to rebrand for a number of reasons, such as market repositioning, damage mitigation, breaking into international markets, brand differentiation or development, or as a result of a new […]

 The success of a corporate exhibition or event depends on a number of factors, such as the design or your stand, the way employees interact with attendees on the show floor, the giveaways that you offer, and the attendee’s overall experience at the stand. Introducing new ideas and creating interaction at the stand are key […]

 Whatever the occasion, branded corporate gifts can boost employee morale as they can be a way to express gratitude and make employees feel valued. These gifts can be given on work anniversaries, birthdays, end of financial year and other special occasions.   Through giving branded gifts, you can improve the image of your business in […]

As businesses increasingly strive to offer the best products and services to their customers, competition has increased across markets worldwide. Effective advertising is key to standing out against your competitors in order to win customers and grown your business. Using branded promotional items is a key form of advertising and business branding. Promotional products are […]

Company retreats take a lot of planning, but the investment you make in organising a retreat for your employees pays off in many ways. From productivity and company morale to steering your company toward a shared vision for the future, retreats have the potential to boost your business to new levels. Clear reasons and desired […]

Not many organisations realise the importance of making their new employees feel at home, but this has a strong impact on how productive the employee is going to be in future. People work for a paycheck but loyalty comes around only when they feel valued at their workplace. Do not forget valued employees are valuable […]

Zen and Mindfulness It’s typical to find it tough to disconnect from work during the holiday season, and although it’s important to preserve that urge to work and grow yourself, it’s also critical to take a break and recharge to avoid burnout and the post-holiday blues. Meditation is one of the strategies you can adopt. […]

Exchanging gifts has become a hot topic as we approach the holiday season. This also applies to the working world. Many still question whether sending a gift to a client can or should be done. The answer is yes; however, the way you do it has to be conducted professionally. For your client, a small […]