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The success of trade show marketing depends on the way the staff interacts with prospects and attendees on the show floor. Your booth team is almost like the lifeblood of your exhibit – they can make or break your success at the trade show. As such, you need to staff your booth with the best […]
Author Archives: Lisa
27
Jan
Jan
Branded merchandise has been long known to serve as an effective means of connecting with customers. Its benefits are well-known, which includes raising awareness and keeping your brand on top-of-mind. Large corporations are especially well-known for giving away personalised merchandise. If you want to get your business noticed using branded merchandise, here are some smart ways […]
22
Dec
Dec
Promotional merchandise is a great way to reach out and engage with your employees, customers, and prospective clients. Personalised promotional items seem to be the perfect solution to grab people’s attention, while also developing attraction with our brand. But a key characteristic of using branded merchandise is a lot more than just to drive attention […]
18
Nov
Nov
Every year, as soon as Halloween season is behind us, it feels like the floodgates suddenly open and customers are in a generous mood. All of a sudden, there are a countless number of businesses rushing to cash in on a spending frenzy. To make the most of this season, you need to have a […]
20
Oct
Oct
The next rising group of consumers, Generation Z, is here. Born with technological advancement at their fingertips, Gen Zs are true digital natives who have been exposed to the internet, social networks, and mobile systems from their earliest youth. They are very comfortable with spending lots of time researching, collecting, and cross-referencing information online to […]
23
Sep
Sep
It has been several months since the pandemic started, and many businesses have adapted into new ways of operation. Employees have transitioned their home into a workplace as some cities are currently under a lockdown or stay-at-home order from their government. However, the work-from-home working arrangement is not always ideal – employees are at a […]
26
Aug
Aug
By only choosing the right promotional products, you can already promote and market your brand without having to put in heaps of effort. Whether you are giving promotional products for corporate giveaways to your clients or employees, selecting the products that are thoughtful and useful in people’s daily lives will have a much more powerful […]
30
Jul
Jul
Event marketing is one of the most crucial elements of an event as it helps to entice other people to join your event. A successful event marketing campaign gets you all the attention, buzz, and awareness that you need for your event. However, it is easier said than done, and it can be tough if […]
30
Jun
Jun
Sending out promotional products is one of the most cost-effective marketing strategies to raise awareness of your brand and grow your business. However, before implementing the strategy, one of the most common questions that may come in mind is “How do I measure the ROI of this campaign?” Although it may seem like measuring ROI […]
28
May
May
One of the major problems many organisations encounter is the struggles of keeping or retaining employees. Even with the continuous rising competition rate in the job market, keeping talented employees can be a considerably challenging task for many employers. These days, receiving a significant number in their paycheck may not be the only factor to […]